Thinking up a great domain name is easy. Of course, with the nearly 275 million existing domain names, finding one that hasn’t already been taken … well, that’s a lot harder. But good domain names are still out there. It just takes a little time… Continue reading
Getting visual with your small business is a great way to turn eyes onto your product. Launching an Instagram campaign provides a fun and free way to get engage your customers with visual content and not just boring text. Yes, boring. Come on, you can… Continue reading
As part of it’s never ending mission to bring you more of what you like, Facebook now includes two new metrics for ranking Facebook videos including how long you actually watched the video. This follows in the footsteps of YouTube (aka, Google) where audience retention (the… Continue reading
Why do I need a website when I already use Facebook? This is a common enough question. In fact, I heard it the last time I was getting my hair cut by Anicia. “We post everything to Facebook because that’s where the people are. Why do… Continue reading
Twitter, like other forms of social media, are excellent resources for small business. Also like the other forms of social media, there are right and wrong ways to use Twitter for your business. As a relative Twitter noob* but a student of the process, I… Continue reading
That’s right, blogging sucks. As much as I’m a fan of it and advise every small business, entrepreneur, and organization to do it, I know it can be a real pain. Even I get down about it sometimes. Geez, are you kidding? Another damn deadline?… Continue reading
Blogs aren’t just for personal journals or hobbyists anymore. Blogs provide businesses with a wealth of opportunities ranging from announcing new products and services to interacting with customers. Blogging also keeps your website active and alive rather than stagnant (the way 75% of business websites… Continue reading
IFTTT rhymes with “gift” and Christmas is about to come early for you! It seems like I am always doing hundreds of small online chores to involving my blog, my social media presence (personal and professional,) archiving important notes and emails, etc. None of them take very long.… Continue reading
Twitter’s got a new look and, I’ll be frank, it’s about damn time. OK, OK, I know Twitter is all about the tweets and not so much a about snazzy graphics, but the old layout was just awkward. You had your thumbnail size profile photo,… Continue reading
One of the first discussions I have with clients is to figure out what pages their website needs in order to get started. As you read last week, your website doesn’t need to immediately launch with every page you will ever create. Your website does… Continue reading